GOOGLE ALGORITHUM UPDATES
Google's algorithms are a sophisticated system used to retrieve data from its search indexes and instantly provide the best possible results for a query. It combines algorithms and several ranking signals to deliver relevance-ranked webpages on search engine results pages (SRPs).
In the early years, Google made only a few updates to its algorithms. Now, Google makes thousands of changes every year.
Most of these updates are so minor that they go completely unnoticed. However, in some cases, the search engine releases major algorithm updates, which greatly affects the SERPs are :
- Panda
- Penguin
- Hummingbird
- pigeon
- Fred
- Mobilegeddon
- Pirate
- Parked Domain
- EMD
- Rank Brain
- Possum
Panda
Launch Date: February 24, 2011
Triggers of panda:
Thin Content,Duplicate Content or Copy content,low quality content,user-generated Content,keyword stuffing
Thin content - Weak pages with very little relevant or substantive text and resources, and a bunch of pages describing various health conditions with just a few sentences on each page.
Duplicate Content - Copied content that appears on the Internet in multiple locations. Duplicate content issues can also occur on your own website when there are multiple pages of the same sentence with little or no difference.
Low quality content - pages that give human readers little value because they lack in-depth information.
Panda does not specifically target user-generated content. Panda can target user-generated content, but it also impacts sites that produce low-quality content - spammy guest posts or spam forums.
User-generated Content Panda can target user-generated content, but it also impacts sites that produce low-quality content - spammy guest posts or spam forums
How it works To prevent sites with low quality content from performing their best search results. Panda updates from time to time. When this happens, the previously edited sites can be saved if you make the right changes.
Panda 4.0 (Rolling out on May 20 2014)
Recently, Google updated their algorithm with a known Panda update. This is called Panda 4.0. This algorithm update fulfills the predictions of some, the realization of nightmares for others. For better or worse, the biggest algorithm of 2014 is Panda 4.0.
Penguin updation
Launch Date april 24 ,2012.
Penguin's goal is to reduce Google's reliance on fraudulent sites by creating unnatural backlinks to gain an advantage in Google results. While the penguin's primary focus is on unnatural links, there are other factors that can affect a site in the penguin's eyes. However, the most important thing is to look at the links.
Triggers of penguin:Spammy or irrelevant links; links with over-optimized anchor text
Why are links important?
If a decent site links to your site, this is a recommendation for your site. If a small, anonymous site links to you, this vote does not equal a vote from an authorized site. Still, if you can get a lot of these little votes, they can really make a difference. This is why, in retrospect, SEOs were trying to get as many links as possible from any possible source.
penguin 4.0
As of Friday, September 23rd, you may have read that Penguin is now part of Google's main algorithm. But what exactly does that mean? In this article, I will talk about the main differences between Penguin 4.0 and previous updates, how those changes affect your website and whether or not Penguin's latest update has affected you (for better or for worse).Hummingbird
Launch date: August 22, 2013
Triggers of Hummingbird:Keyword stuffing; low-quality content.
Hummingbird helps Google better interpret search queries and deliver results that match the search intent (as opposed to the individual words in the query).
When keywords are important, Hummingbird makes it possible to rank a page for a query, even if it does not contain the exact words that the search term provides. This is achieved with the help of natural language processing that relies on hidden semantic indexing, coherent terms and synonyms.
Pigeon
Launch date: July 24, 2014
Triggers of Pigeon:Poor on- and off-page SEO.
Google implemented one of Google's biggest impact algorithm updates for local search results, and local businesses typically saw the results of the update on their website's analytics data.
Pigeon affects searches where user location plays an important role. The update added more to the local algorithm and core algorithm: Traditional SEO elements are now used to rank local results
Mobilegeddon
Launch date: April 21, 2015
Triggers of Mobilegeddon: Lack of a mobile version of the page; poor mobile usability.Google rolled out their mobile-friendly update, which quickly gained many monikers - mobilepocalyse, mopocalypse, mobocalypse, etc.
Ultimately the name that stuck was “Mobilegeddon”
Google posted this message on the Web blog Webmaster Central Blog, as it sometimes does, and briefly updated the image with a picture to show the difference between being mobile friendly and heart friendly:
This update does not specify a gray area. Your pages were either mobile-friendly, or they weren't. In the meantime, there were none.
On that day in April, the roll of the update was a formal roll-out, but this was not the only notice given to Google Webmasters.
Fred
Launch date: March 8, 2017
Triggers of Fred: Thin, affiliate-heavy or ad-centered content
The latest in Google's Verified Updates, Fred targets websites that violate Google's Webmaster guidelines. Most of the affected sites are blogs with low quality posts that seem to have been created mostly for advertising revenue.
Google Fred is an algorithm designed by Google to target black-hat strategies linked to excessive aggressive monetization. Google Fred specifically searches for excessive advertising, low-value content, and websites that offer little benefit to users.
RankBrain
Launch date: October 26, 2015
Triggers of Rankbrain: Lack of query-specific relevance features; shallow content; poor UX
RankBrain is part of Google's Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind the queries, and provides the most relevant search results to answer those questions. Google calls the ranking brain the third most important ranking factor. Although we do not know the insights and facts of RankBrain, the general opinion is that it identifies relevant features that rank web pages for a specific query, which are basically query-specific ranking elements.
Possum
Launch date:1 September 2016
The Possum Update ensured that local results vary greatly depending on the location of the searcher: the closer you are to the address of a business, the more likely you are to see it in local results. POS also added more diversity to the results ranking for similar questions like "Dentist Denver" and "Dentist Denver Co." Interestingly, Possum provided a boost for businesses outside the physical city area
EMD(Exact match Domain)
Launch Date September 28,2012
The purpose behind this update was not to target exact match domain names, but to target sites using the following spammy strategies: Accurate Match Domains, which are poor quality sites with thin content.
There really are no other nicknames for this update. This has gone through an EMD update or an exact match domain updated
The main weakness of these websites is that SEOs will buy domains that have precise matching keyword styles and build a site, but they have very thin content at no cost. It was very easy to do. So easy, in fact, that it was like taking candy from a baby when it came to easy SEO successes
Pirate
Google's Pirate Update is designed to prevent sites with multiple copyright infringement reports from ranking better on Google's listings, as filed through Google's DMCA system. The filter is updated periodically.
When this happens, sites that have been improved before can be saved if they make the right improvements. Filters may also capture new sites that were previously captured, and may release "false positives" that have been captured.
Parked Domain
Launch Date:April 16,2012
Google Parked Domain classifier error blamed for lost search ranking
The short explanation is that our classifier for parked domains reads from two empty files. As a result, we categorized some sites as parked when they were not. I apologize for this; The problem seems to have been solved now, and we'll look at how to prevent this from happening again. ”
SMALL ALGORITHM UPDATES;
- BERT
- MEDIC
- BRACKETS
BERT
The Bert algorithm (bidirectional encoder representatives from transformers) is a deep learning algorithm related to natural language processing. It helps a machine to understand the meaning of words in a sentence, but with all the nuances of the context.
However, as Dont puts it, using words in the right way makes SEO more important on the page. Google BERT update may not help with sloppy content.
MEDIC
Google has just released one of the biggest search engine algorithm updates ever made - leading to a path of turbulent website ranking. This update, called "Google Medical Update" by SEO guru Barry Schwartz, primarily affects the organic rankings for health, fitness and medical websites.
Launch Date:March 7,2018
This time, it's Google's chance to turn our worlds upside down. In calling it the "bracket update," Google seems to be starting a new focus on quality. The update is designed to help sites do what is right, contrary to a penal penalty for sites that "break the rules".
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